Daily Archives: December 27, 2013

THE SHIFT TO DIGITAL, why NASCAR choose Motorola

Published by:

NASCAR officials have enthusiastically embraced MOTOTRBO, and they applaud the benefits it has brought to the NASCAR experience. Smooth Management of Communications Traffic MOTOTRBO “does a super job for us,” according to Kerry Tharp, Director of Communications, NASCAR. “You have to communicate pre-race, during the race, and most importantly for us, post-race because when the race is over, that’s when our media operation kicks in for us full-bore. We bring in our top three drivers for interviews; we bring in our winning driver to the victory lane, and we also check in on the garage to make sure that post-race is going along as it should. We have to make sure we’re communicating quickly and concisely. Through MOTOTRBO, we’re able to do our jobs a whole lot better than we have in the past.” Continue reading